Our Marketing Capabilities

These flexible engagements were built with you in mind. Our consultants bring deep marketing expertise and past successes into your Continuing Education unit. It all adds up to more engagement, more buzz and, ultimately, more filled seats.

Lead Generation & Recruitment

Lead Generation & Recruitment

There is nothing more important or critical to the success of your programs than recruitment. Take students from ‘just curious’ to ‘converted’ quickly through our combination of modern strategy, a solid understanding of marketing fundamentals and creative solutions unique to continuing education.
Creative & Design

Creative & Design

Let our award-winning creative and design team take your marketing efforts to the next level. From website design, collateral, social media ads, videos and graphic design, we have a well-rounded team that fully understands today's students to make your organization feel less academic and more consumer-friendly.
Feasibility Research

Feasibility Research

Need a few quick wins? Data-backed action plans? All of the above? In this engagement we will explore the feasibility of your idea and provide you with research and recommendations for your future to implement right away.
Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

You can offer the best classes and certificates in the world – but if students can’t find them, you’re back to square one. Let our team of experts work on making your organization’s web pages more popular in search results so the right students can make their way to you.
Social Media Management

Social Media Management

Social media is an incredible tool for continuing education units when used and prioritized intelligently. Let us help you figure out all the most high-performing social media sites for your organization, create the strategy, and even be your go-to social media manager to control the engagement with your prospective students.
Website UX

Website UX

When your students complain, it is typically about their experience getting what they need from your website. We’ll complete user testing and make recommendations to help you solve any friction visitors to your site may experience.
Public Relations

Public Relations

If you don't tell your story, someone else will – and you may not like the narrative. Through strategic public relations planning and execution, we work every possible angle to help build your “know-like-trust” factor, garner positive media attention and improve brand perception.
Enrollment Marketing

Enrollment Marketing

Our research audit will uncover gaps in your current enrollment marketing processes and plans to determine what's working, what could be better optimized and how to create and deploy messaging that resonates with your target audiences. 
Branding

Branding

A strong brand voice and compelling content is a must-have for every website, social media material and communication. Prioritizing ongoing and generative content work is helpful in making sure everything you say is communicated in the same tone of voice.
Content as a Service

Content as a Service

Your organization has to have its own voice on your website and material in order to make your students and customers feel like they are talking to someone familiar. Bringing in continuous content work is helpful in making sure everything you put out sounds like it is coming from the same voice.